In 2023, we had a mission: to showcase the creative team that, at the time, was leading Leo Burnett’s agency in Colombia.
Along the way, we discovered a tool we didn’t know. It scared us. It raised questions. But it also opened a door.
A door that allowed us to do something unthinkable: bring Leo Burnett himself to life and seat him next to the creatives — in 1950s Chicago.
Not to teach them, but to listen, to imagine together, to share a vision.
This project is proof that when an idea is strong and there’s a team that believes in it, even the newest tools become allies to go further.
Today, as we celebrate 90 years of Leo Burnett, his creative spirit remains alive in every great idea.
Thank you for the legacy.
Along the way, we discovered a tool we didn’t know. It scared us. It raised questions. But it also opened a door.
A door that allowed us to do something unthinkable: bring Leo Burnett himself to life and seat him next to the creatives — in 1950s Chicago.
Not to teach them, but to listen, to imagine together, to share a vision.
This project is proof that when an idea is strong and there’s a team that believes in it, even the newest tools become allies to go further.
Today, as we celebrate 90 years of Leo Burnett, his creative spirit remains alive in every great idea.
Thank you for the legacy.
THE DOOR WE OPENED / Corporate Portraits
Agency: Leo Burnett
Creative VP: Mauricio Sarmiento.
General Creative Directors: Juan Romero / Fabían López.
Retouching: Miguel Taubin
Production company: P8 STUDIO
COLOMBIA
Agency: Leo Burnett
Creative VP: Mauricio Sarmiento.
General Creative Directors: Juan Romero / Fabían López.
Retouching: Miguel Taubin
Production company: P8 STUDIO
COLOMBIA