Some brands sell. Others believe.
Colombiana believed in a nation's dream — and got on the bus.
This is what happens when a brand truly stands for its people.
La Nuestra. The journey doesn't stop.
Colombiana believed in a nation's dream — and got on the bus.
This is what happens when a brand truly stands for its people.
La Nuestra. The journey doesn't stop.
Brand: Postobón
Product: Colombiana
Agency: Sancho BBDO
Chief Executive Officer: Carlos Felipe Arango
Managing Director: Andrés Carvajal
Chief Strategy Officer: Juan Camilo Laverde
Chief Business Officer: Juan David Jaramillo
General Creative Director: Daniel Álvarez, Jhonny Victoria
Executive Creative Director: Daniel Ávila, Francisco Villa
Executive Business Director: Luisa Márquez
Creative Director: Camilo Torres Ángel
Copywriter: Alexandra González, Sergio Chona, Camilo Torres Ángel, Daniel Ávila
Art Director: Francisco Villa, Elkin 'Tortu' Hernández, Camilo Abril, Cristian Quevedo
Head Of Strategy: Sebastián Quiroga
Head Of Business: Nicolás Jaramillo Schmedling
Business Operation Manager: Roberto Aguirre
Production company: PRIMO CONTENT / RCN COMERCIALES
Film Director: Santi Elias
Executive Producer: Marcela Zabaleta
Retouch: JOSSILAB
Primo content / RCN Comerciales
Product: Colombiana
Agency: Sancho BBDO
Chief Executive Officer: Carlos Felipe Arango
Managing Director: Andrés Carvajal
Chief Strategy Officer: Juan Camilo Laverde
Chief Business Officer: Juan David Jaramillo
General Creative Director: Daniel Álvarez, Jhonny Victoria
Executive Creative Director: Daniel Ávila, Francisco Villa
Executive Business Director: Luisa Márquez
Creative Director: Camilo Torres Ángel
Copywriter: Alexandra González, Sergio Chona, Camilo Torres Ángel, Daniel Ávila
Art Director: Francisco Villa, Elkin 'Tortu' Hernández, Camilo Abril, Cristian Quevedo
Head Of Strategy: Sebastián Quiroga
Head Of Business: Nicolás Jaramillo Schmedling
Business Operation Manager: Roberto Aguirre
Production company: PRIMO CONTENT / RCN COMERCIALES
Film Director: Santi Elias
Executive Producer: Marcela Zabaleta
Retouch: JOSSILAB
Primo content / RCN Comerciales